Week 12

One of the key takeaways for me was the importance of understanding your target audience and aligning your content, branding, and marketing efforts around their needs and behaviors. The social media planning template from the video was especially helpful; it broke down the process of researching competitors, setting realistic goals, and creating content buckets to stay organized and consistent. I also found the discussions valuable, particularly the insights about using platforms like LinkedIn or TikTok creatively, depending on your audience. In my case with Mana Mats, it pushed me to think beyond Instagram and consider how platforms like TikTok or YouTube could help build community and drive traffic. 

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