Week 8

This week, I learned how important it is to follow Google Ads policies and create ad content that’s both clear and compliant. At first, I didn’t realize how strict some of the guidelines are, but after reading through them, it made sense; they’re there to protect users and maintain trust. I reviewed my ad for Mana Mats and made small but meaningful changes, like avoiding exaggerated claims and making sure everything I say accurately reflects what I offer. I also learned about keyword insertion and how including search-relevant terms in your headlines or descriptions can make your ads more effective. Even though I didn’t use dynamic keyword insertion yet, I made sure to rewrite my ad in a way that includes common search phrases like “custom MTG playmats.” This not only improves visibility but also increases the chances of reaching the right audience. Overall, I feel more confident in setting up compliant, effective Google Ads.

Comments

Post a Comment

Popular posts from this blog

Week 7

One of the biggest takeaways I learned from this week's activities was how critical keyword research is for driving traffic through tools like Google Ads. It’s not just about describing your product; it’s about understanding how people search and aligning your ads with their intent. I learned that using a mix of broad, phrase, and exact match keywords can help attract both general interest and high-intent buyers. Another insight was how ad settings like location, devices, and budget play a role in campaign success. For example, limiting ads to the U.S. makes sense for a business like mine, Mana Mats, because it keeps shipping simple. Choosing automated bidding also seems smart when you’re still learning. Overall, I’ve realized that behind every strong product is a strong strategy, and this week helped me start building that foundation for my business.
Read more

Dropshipping and Affiliate Marketing

This week I learned a lot about the differences between affiliate marketing and drop shipping. At first, affiliate marketing seemed like the easiest option. It’s simple to set up, doesn’t require managing products or dealing with customers, and is low risk. You just promote products and earn a small cut when someone buys through your link. Although, dropshipping was equally as interesting. It takes more time and effort, but you get way more control over your brand, pricing, and the overall business. The downside is dealing with suppliers and returns, which could get tricky, especially with higher-value items. In the end, I realized both models have pros and cons. Affiliate marketing is a solid way to get started, especially if you’re juggling work or school. But if you’re ready to take on more responsibility, drop shipping might give you more opportunities to grow something long-term.
Read more