Week 7

One of the biggest takeaways I learned from this week's activities was how critical keyword research is for driving traffic through tools like Google Ads. It’s not just about describing your product; it’s about understanding how people search and aligning your ads with their intent. I learned that using a mix of broad, phrase, and exact match keywords can help attract both general interest and high-intent buyers.

Another insight was how ad settings like location, devices, and budget play a role in campaign success. For example, limiting ads to the U.S. makes sense for a business like mine, Mana Mats, because it keeps shipping simple. Choosing automated bidding also seems smart when you’re still learning. Overall, I’ve realized that behind every strong product is a strong strategy, and this week helped me start building that foundation for my business.

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