Week 11

This week’s lessons helped me better understand how crucial a well-optimized landing page is in running a successful online business. One of the biggest takeaways for me was the importance of aligning your ad copy with your landing page content. If you promise “free shipping” or “100% satisfaction guaranteed” in your ad, that promise should be clearly visible when the user lands on your site. Otherwise, you risk losing trust and conversions. I also learned that conversion rate optimization doesn’t require massive changes. Sometimes, small tweaks like adding a testimonial, pre-populating a form field, or placing trust icons near your call-to-action button can make a big difference. The videos and readings reminded me that you only have a few seconds to grab a visitor’s attention, so clarity and consistency are essential. As I think about future business ideas, I now understand how much success depends not just on your product, but on how you present it online.

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